Entrepreneurs need intelligent digital retail practices to address eCommerce challenges in this highly competitive world. Read about 4 such eCommerce challenges you need to overcome to emerge as a leader in the eCommerce space.

Common and usual problems

  1. Converting Shoppers Into Paying Customers
  2. Customer Support
  3. Customer Experience
  4. Choosing the Right Technology/Partners To Fix Your eCommerce Challenges

The problems of small-medium online enterprises SMEs’ could be solved more easily if the owners or the digital stores turn to WhatsApp applications (simple or Business) for creating a range of solutions and smoothness in their communication with their customers, users, and agents.

How to take advantage of WhatsApp? All the possibilities.

WhatsApp and SME’s

🦈 Read here: Why WhatsApp would fit your business?

WhatsApp is currently the most popular messaging app and has been for a while now. However, this doesn’t mean that WhatsApp is perfect and there are no flaws in it. Even though WhatsApp is loaded with amazing features, there are some cool features other messaging apps have that are missing on WhatsApp. And the best thing about WhatsApp is, that it goes well with basically any business, so if you want to start using WhatsApp for your business, don’t worry about it not fitting your business, because there is a really good chance that it will.

2023 ⎜ Simple solutions

Analyze the effects

1. Converting Shoppers Into Paying Customers

When a shopper visits an eCommerce site, how would the retailer know if the person is who they say they are? Is the shopper entering accurate information? Is the shopper genuinely interested in eCommerce products?

If you do not have accurate details or information, how do you proceed? Well, it does become tricky. The solution would be to invest in meetings or reservations on WhatsApp with the customer.


How to solve it? With WHATSAPP BOOKINGS

📆 How to make Bookings on WhatsApp

Build a Relationship Speaking of building trust, another great way to convert shoppers into customers is to build a relationship with them. Schedule a Meeting on WhatsApp.Try to convince them and give them the joy to understand how important you are to them! Talk and see what they want, give them solutions, and focus on them like they are kings!

2. Customer Support

With the scale of eCommerce increasing rapidly and with the rising number of users facing everyday issues with eCommerce services, Customer support has been augmented with chatbots which enable faster processing and response to tickets. However, many customers find themselves feeling uncomfortable or dissatisfied with automated responses from chatbots or widgets.


The solution is called WHATSAPP WIDGET.

Useful WhatsApp Widget for Websites

🦄 How to Create a WhatsApp Widget

The solution to this eCommerce challenge is fairly simple – eCommerce companies should utilize a combination of technology and human assistance to deal with customer support by tagging specific issues that require human assistance and distinguishing the queries that can be handled by a WHATSAPP WIDGET (chatbot). 

3. Customer Experience

Customer experience or user experience is key to a successful eCommerce website. Shoppers expect a similar if not the same experience as one they would get in a brick-and-mortar store. The flow of the website, the segmentation of the website, and the retail personalization of products based on the shopper’s preferences are imperative. 


Here the solution is called WHATSAPP API I (Application Programming Interface)

However, there are several ways to improve the user experience. The most important would be to have a clean and simple website so that shoppers can navigate through it easily. Secondly, choose to use WhatsApp API with Inbox. 💪

The next point would be

WhatsApp API and Inbox
  • Enhanced customer experience: API can be used to integrate different systems and applications, which can lead to a more seamless and personalized customer experience.
  • Enhanced collaboration: API allows different teams and departments within your business to work together more effectively, as they can access and share data and information in real-time to have clarity so that the shopper knows exactly what to do.
  • Increased efficiency: API allows different systems and applications to communicate with each other, which can help to automate processes and reduce the need for manual data entry. This can lead to increased efficiency and productivity within your business.
  • Improved data security: API allows you to control access to your data and systems, which can help to improve data security and protect against unauthorized access.
  • Greater scalability: API enables you to easily connect with new partners, systems, and applications, which can help your business to grow and scale more efficiently.

Here is a post that shows you how to improve user experience.

4. Choosing the Right Technology/Partners To Fix Your eCommerce Challenges

Choosing the right technology or partner will make or break your business. A retailer’s growth might be stunted because their technology is limiting them or because they have hired the wrong agency to help them manage their projects. 

There are a lot of aspects that need to be in place for a successful retail business, but a good technology foundation is crucial. 


The only solution is SEO FOR WHATSAPP

SEO + WhatsApp

Data Analytics and Google Search Console platform that is redesigning the future of retail commerce to fix all your eCommerce challenges. Using the platforms and a bit of data science knowledge, helps retailers generate product, and customer intelligence, and combines these with market insights, to power growth.

Take advantage of SEO. Nothing has propelled eCommerce like the conditions of 2023. While there have been a lot of exciting and positive changes, there are still online businesses that struggle with the challenges that eCommerce brings. The above-mentioned solutions are fixes that can help any eCommerce business move closer to its ideal customers and targeted sales. 

Gain the real benefits of using WhatsApp

Gain NOW the real benefits of using WhatsApp for your ONLINE BUSINESS. Register on the website of Tochat.be > Tochat.be _ WhatsApp Services for Online Businesses

Tochat.be Customer Service: Create your free account

What tools does Tochat.be offer?

  • WhatsApp Widget
  • WhatsApp Bookings
  • WhatsApp Marketing Surveys/ Polls
  • WhatsApp Team(s)
  • WhatsApp Inbox (API)
  • WhatsApp Campaigns
  • WhatsApp Payments
  • Landing Pages on WhatsApp
  • WhatsApp Integrations

And much more…


Create your account on the services page for all online enterprises and use the tools to make your business compatible with everyone!

Example of an active account

Contact us to help you with any business case!


📚Read this article in Spanish

Enfrente 4 desafíos comunes de PYMES en línea y cómo resolverlos realmente

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