Why do consumers prefer to speak via WhatsApp?

Consumer-Driven Conversations

By messaging an advertised WhatsApp phone number or tapping on the brand´s click to chat button, the consumer can begin a conversation with the brand.

WhatsApp Business “Click-to-Chat” Button

The Click to Chat link will be configured with the WhatsApp business number, allowing for direct navigation to a conversation thread with the brand WhatsApp profile (this allow the consumer to begin a chat with the brand without having the phone number saved in their contacts).

The button directs consumers to start a conversation with the brand through their WA mobile App or WA web on desktop.

Once a consumer sends the first message to the brand, the conversation will be triggered in your control panel.

The widget can be customised to any look and feel.

WhatsApp supports

• Emojis
• Rich links
• Photo, video sharing

WhatsApp does not yet support

• Structured content
• Quick replies
• Carousels

Verified business accounts

• A green check mark in contact view shows the account is verified.
• Verified Name is visible in contact view, chat list and chat screens.
• If you verified the number your Business Name will be displayed in your customer WhatsApp number.