WhatsApp offers a direct and immediate means of communication between potential buyers, sellers, and real estate agents in Nigeria. It allows for quick exchange of property details, negotiations, and updates on property listings. However, this convenience can sometimes overshadow the need for caution and due diligence.

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Source: Sasu, D. D. (2023, May 23). Nigeria: Leading Social Media Platforms 2022. Statista. https://www.statista.com/statistics/1176101/leading-social-media-platforms-nigeria/

With a 94.9% usage rate among internet users in Nigeria, WhatsApp is essential for real estate businesses. It facilitates quick and broad communication, allowing firms to share property listings, conduct virtual tours, and respond instantly to inquiries. This enhances client engagement, making it easier to reach potential buyers and provide comprehensive customer service.

Steps to Identify Reliable Real Estate Agents on WhatsApp

1. Start with Research and Referrals

Begin your search by conducting thorough research and seeking referrals from trusted sources:

  • Ask for Recommendations: Seek referrals from friends, family, or colleagues who have had positive experiences with real estate agents on WhatsApp.
  • Online Reviews and Groups: Join local real estate WhatsApp groups or forums where members share experiences and recommendations. Look for agents who receive consistent positive feedback.
  • Verify Online Presence: Legitimate agents often have a professional online presence, including a website, social media profiles, and listings on reputable real estate platforms.

2. Verify Credentials and Professionalism

Ensure the agent has the necessary credentials and operates professionally:

  • Check Licensing: Inquire about the agent’s licensing and registration with relevant real estate regulatory bodies such as the Nigerian Institution of Estate Surveyors and Valuers (NIESV) or the Real Estate Developers Association of Nigeria (REDAN).
  • Ask for References: Request references from past clients or examples of recent successful transactions. A reliable agent should readily provide this information.
  • Evaluate Communication: Assess the agent’s communication style and responsiveness on WhatsApp. Prompt responses and clear, professional communication are indicators of reliability.

3. Conduct Due Diligence

Perform thorough due diligence to verify the legitimacy of the agent and the properties they represent:

  • Cross-Check Information: Verify property details provided by the agent, such as location, size, amenities, and legal status (e.g., Certificate of Occupancy).
  • Google Search: Conduct a quick Google search using the agent’s name and company to check for any negative reviews or scam alerts.
  • Visit Properties: Whenever possible, physically visit the properties of interest or ask a trusted representative to do so on your behalf. This helps confirm the property’s existence and condition.

4. Be Cautious of Red Flags

Stay vigilant and watch out for common red flags that may indicate potential scams:

  • Unrealistic Deals: Beware of agents offering excessively low prices or too-good-to-be-true deals. Such offers are often used to lure unsuspecting buyers into scams.
  • Pressure Tactics: Avoid agents who use aggressive or overly persuasive tactics to push you into making quick decisions or payments.
  • Request for Upfront Payments: Legitimate agents typically do not request significant upfront payments before providing basic services. Be wary of agents who demand large deposits or fees before any substantial work is done.

5. Secure Transactions and Documentation

Ensure all transactions and agreements are secure and documented:

  • Use Secure Payment Methods: Prefer secure payment methods such as bank transfers or online payment platforms that provide transaction records and receipts.
  • Written Agreements: Formalize all agreements, including property purchase contracts and agency agreements, in writing. Clearly outline terms, conditions, and responsibilities to avoid misunderstandings.


Finding a reliable real estate agent on WhatsApp in Nigeria requires diligence, research, and careful evaluation. By following these steps and remaining cautious of potential scams, you can navigate the digital real estate landscape effectively. Always prioritize transparency, professionalism, and legal safeguards to ensure a safe and successful property transaction experience. Remember, thorough research and verification are key to avoiding scams and finding trustworthy real estate agents who can assist you in achieving your property goals.

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