This is the time of year when companies all over the world look at their income statement’s bottom line (profit and loss). Thus, now is a wonderful time to examine your sales goals and create a Christmas sales strategy in order to achieve them through your holiday sales strategy for business growth with Thanksgiving, Black Friday, and Cyber Monday just around the corner.
So, starting on Black Friday and continuing until the end of the year, what will your company do to make sure that your offerings are at the forefront of your clients’ minds when they make purchasing decisions?
Here, we’ve outlined seven strategies that your company can use to construct Christmas marketing campaigns that can help you increase holiday sales this year and generate more revenue growth than ever.
1. Provide loyal consumers with exceptional discounts
As part of your Christmas sales strategy this year, why not give your consumers a gift for the season?
As one of the well-known providers of simple-to-use CRM, we believe that this is a terrific way to wish your most devoted customers a Happy Kwanzaa, Merry Christmas, or Happy Hanukkah. As a result, provide exceptional discounts to your most devoted and best consumers on the items they purchase the most.
Always keep in mind that retaining current clients typically costs a lot less for any organization than acquiring new ones.
There may even be another strategy for approaching holiday shopping.
2. Make Emails Personal
It is great to be able to personalize and send emails by including their names and relevant details, as well as suggestions for an item you might think they’d like based on their order history stored in the CRM database. This is especially true for online ecommerce stores, but it is also true for any other business that uses a sales CRM, has their email addresses and any other basic information on their customer’s base sales history.
3. Give out gift cards
How do you provide these things if you work as a hairdresser, auto repair shop, maid service, web developer, or professional organizer?
Obviously, with gift certificates.
Who wouldn’t appreciate having their house cleaned, getting a free oil change and tire rotation, or getting a new hairstyle this holiday season?
Gift certificates are also a fantastic way to cross-sell when you have a ton of items and services to offer your customers.
Therefore, advertise your gift certificates on social media platforms or email them to your customer list.
The months leading up to the holidays are a great time to recommend complementary things to the goods and services that people are already buying from your company.
If a customer purchased a lovely pair of earrings last year, recommend to them a necklace to match this holiday season. Alternatively, if you are a hairdresser, you can cross-sell a package of shampoo and conditioner that are of salon-quality to your current clients in order to boost your holiday sales.
5. Send suggestions for gifts
Sending an email with gift suggestions personalized and specialized to the people on your list with subject lines like “excellent gifts for coworkers,” “gifts for mon,” or “gift for neighbors,” etc. is another Christmas sales approach you may employ this holiday season.
Find out who buys your brand’s most popular products so you can share that information with your mailing list’s subscribers.
Keep in mind that people will be appreciative of it because, throughout the holiday season, most people run out of present suggestions for a number of people on their list who are difficult to purchase for.
6. Provide complimentary shipping or unique deliveries
Who doesn’t enjoy being surprised?
Therefore, don’t be hesitant to come up with novel ideas to increase your holiday sales.
Now that there are numerous options for quick, free shipping, owning a small e-commerce site puts you in direct competition with huge international merchants like Walmart and Amazon.
As a result, providing free shipping to your consumers is another excellent approach to design the customer experience around the anticipation and delivery of their purchases during the holiday season, which can boost the growth of your brand’s sales.
7. Provide your customers with a top-notch sales experience.
This is one of the most crucial steps in retaining customers for future purchases. Being accessible to the client at all times is one of the best methods to convey this to them. Therefore, it will be crucial to increase customer and corporate relations throughout the sales process. This is why there is a critical role for the possibility of establishing a chatbot, support desk, etc. One of the ways to keep your audience interested in your company, brand, and products is to create a WhatsApp link, link your social media accounts with WhatsApp, or create a poll.
How to create a poll:
1. Visit Tochat.be to create a poll.
Tochat.be is the website where you can create polls and surveys using WhatsApp capabilities, therefore the first thing you should do is head there.
Tochat.be requires you to either register for an account or log in if you already have one in order to create polls. You can view the numbers and results of your most recent and prior polls and surveys thanks to this feature.
Several options will appear at the top of your screen once you have signed in. The one you want to select is the one that reads “polls.”
2. Start developing your survey or poll.
You will have access to the tool that enables you to create your poll or survey as soon as you click “Polls” and then “make your own poll now.” In actuality, you may perform even more than polls and surveys!
There are a few interesting options to choose from; all you have to do is click on the one you want. The poll option is currently selected, but you can switch to survey by simply pressing survey.
3. Start including inquiries in your poll.
You can begin including the questions once you’ve decided on the type of data gathering method you wish to use. Let’s say you selected a poll. You can now include questions and the opinions that follow.
When you are satisfied with your choices, you can move on to the next step and select the poll’s duration as well as the company name and URL. Additionally, you have the option of adding your logo to the survey for better design and user experience as well as hiding your results from other users when they participate.
On Tochat.be, premium members are the only ones who can use these two features because they are premium features. With only $20 a year and a wide range of options, such as creating widgets and payment links, the premium features are, however, VERY affordably priced.
You may be interested in: Make polls and surveys with WhatsApp