WhatsApp had a significant user base in Ivory Coast. Many people in the country use WhatsApp for personal communication, keeping in touch with friends and family, and for business-related purposes, such as customer communication, marketing, and group chats for various purposes.
Indeed, in Cote d’Ivoire SMEs / SMIs represent 98% of formal businesses sector, around 60,000 formal SMEs and nearly 150,000 informal businesses which are mainly located in Abidjan (80% of identified SMEs).
Ivory Coast, also known as Côte d’Ivoire, has a diverse economy with several popular business categories and sectors. As of my last knowledge update in September 2021, here are some of the popular business categories in Ivory Coast:
Agriculture: Agriculture is a significant sector in Ivory Coast, with a focus on cocoa, coffee, rubber, palm oil, and cotton production. The country is one of the world’s largest cocoa producers.
Mining and Natural Resources: Ivory Coast is rich in natural resources, including gold, oil, natural gas, diamonds, and iron ore. The mining sector has attracted investment and plays a vital role in the country’s economy.
Construction and Real Estate: The construction and real estate sectors have experienced growth due to urbanization and infrastructure development projects.
Telecommunications and Technology: The telecommunications and technology sectors have been expanding, with an increasing number of mobile phone users and internet penetration. There is potential for tech-related businesses and startups.
Retail and Consumer Goods: Retail businesses, including supermarkets, convenience stores, and shopping malls, are popular in urban areas, catering to the growing middle-class population.
Manufacturing: The manufacturing sector includes food processing, textiles, and the production of consumer goods.
Transportation and Logistics: With a growing economy, there is a demand for transportation and logistics services to move goods and people efficiently within the country and across borders.
Energy and Power: The energy sector includes electricity generation, distribution, and renewable energy projects.
Hospitality and Tourism: Ivory Coast has a growing tourism industry, with opportunities in hotels, restaurants, and tour services, especially along its coastline.
Financial Services: Banking and financial services are essential for supporting economic activities, including loans, investments, and payment services.
Healthcare: The healthcare sector is developing to meet the healthcare needs of the population, including hospitals, clinics, and pharmaceuticals.
Education and Training: There is a demand for education and training services, including schools, vocational training centers, and higher education institutions.
Agribusiness: Beyond traditional agriculture, there are opportunities in agribusiness, including food processing, packaging, and export.
It’s important to note that the business landscape can change over time due to economic developments and government policies. Before starting a business or investing in Ivory Coast, it’s advisable to conduct thorough market research and stay updated on the current business environment and regulations in the country. Additionally, it’s a good idea to consult with local authorities or business experts to navigate the specific opportunities and challenges in Ivory Coast.