Just because you’re a small business doesn’t mean that you can’t take advantage of Black Friday and carry out a successful seasonal sale.

This year Black Friday falls on 27th November and now is the right time to start considerating campaigns that bring traffic to your business. Many consumers are already searching for products they want with the intention of buying them when the promotions start. So it’s important to reach customers long before Black Friday.

This is an important event in retail calendar and especifically this year the majority of consumers prefer to avoid the crowd of street stores and shopping centres, instead shop online or at least they want to collect pre-shopping information about product promotions from their home to reduce the times in stores.

So this year we have prepared some Black Friday promotion tips and provide you with the visuals you could use to attract clients. If you are using WhatsApp channel in your website, decide your strategy and send the related promotions to your clients on WhatsApp!

Discount Vouchers for New or Less Demanded Products

If you have a new added product/service in your catalog or have a product that is not much known or demanded, you can profit the Black Friday season to apply discounts on those products and get the attention of customers on them. That way you would expand the product recognition and sell more.

Here we offer you an example of discount voucher that you can send to your clients on WhatsApp. For example when a user clicks on your widget to chat on your web, you can send an automated coupon special for the visitor. Or you can directly send coupons on WhatsApp to the clients you have in your database.


Edit Link to personalize the voucher: https://www.canva.com/design/DAEHw9-qPj4/share/preview?token=QRSoaJ8x69vj3zTTxRAYzQ&role=EDITOR&utm_content=DAEHw9-qPj4&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Free Shipping on Selected Products or All Catalog

Another eficient Black Friday promotion is to offer free delivery for your products. Doesn´t matter if your delivery fees are already low, the customers are usually attracted by purchase opportunities that does not include extra payments such as shipping.

Here is an announce banner that you can pin on your website so all your visitors could see it. If you have a channel you want to increase the use, you can offer this promotion only to users on that channel, such as WhatsApp.

Edit Link to personalize the banner: https://www.canva.com/design/DAEHw0a7mds/share/preview?token=Gju9z9Rgy3L-1C4kHHP5-A&role=EDITOR&utm_content=DAEHw0a7mds&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Digital Posters Announcing the Discounts

You should publicly announce your Black Friday sales so people can learn about it. You can publish posters on online platforms or print them if you want to hang in your store.

Edit Link to personalize the poster: https://www.canva.com/design/DAEHw4BA2I0/share/preview?token=EPmag3cK5WYLnfr4T9kRMw&role=EDITOR&utm_content=DAEHw4BA2I0&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Promo Codes for Free Tryout of Your Services

If you are offering services that clients would like to try before buying, Black Friday is a perfect time to let them experience for free a part or whole of your service. Free tryouts make the users dare to use services that they are scared of paying cause they are not sure if they’ll like. That way you can convert users to eventually paying clients.

Here is an example of Promo code that announces tryout of online classes. You can personalize it and share wherever you want.

Edit Link to personalize the promo announce: https://www.canva.com/design/DAEHw0b0hCU/share/preview?token=nE80qoqsvlZOsBe5t6XlyA&role=EDITOR&utm_content=DAEHw0b0hCU&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

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By Buket Yoldas

Buket Yoldaş, Marketing & Sales Director of tochat.be Turkey If you are willing to offer your clients a faster and more interactive communication via WhatsApp in your website, or create/update your web page, we are here to help you. Contact us✏️ "https://chatwith.io/s/5f3125250fb4a"