Hello everyone, I’m Alan Valdés, a Google Certified Google Ads Specialist. In this article, we’re going to explore how to use WhatsApp alongside Google Ads to increase conversations, generate more leads, and ultimately increase sales and revenue for your business.
The Popularity of WhatsApp
WhatsApp is the most used messaging application in the world, especially in Latin America. For this reason, many businesses use it to communicate with their potential and current customers. When we create Google Ads campaigns at our agency, we offer multiple touchpoints: phone calls, contact forms, emails, and online chat services. However, WhatsApp stands out for being the most popular and effective option.
Advantages of Using WhatsApp
The main advantage of using WhatsApp is the immediacy and less friction in communication. When visiting a company’s website, starting a WhatsApp conversation is faster than making a phone call, filling out a form, or sending an email. This makes it crucial to foster these conversations to get the most out of the platform customers are already using.
Correct Strategy to Integrate WhatsApp into Google Ads
Although you can simply add the WhatsApp URL to your Google Ads ad, this is not the best practice. Doing so can lead to limitations on your ads, policy violations, and in the worst case scenario, suspension of your account. Instead, it is best to direct users to a landing page that provides information about your product or service before allowing interaction on WhatsApp.
Why It is Better to Use a Landing Page
- Directing users to a landing page instead of directly to WhatsApp offers several benefits:
- More Information: You can provide details about your product or service, testimonials and guarantees, which helps convince the user.
- Customer Rating: Users who decide to contact you after reading the information are more qualified and have a greater purchase intention.
- Better Results Measurement: It is easier to track and measure conversions when users first go through a landing page.
Implementation of Strategies in Google Ads
To generate more WhatsApp conversations, it is essential to apply best practices in creating and structuring Google Ads campaigns. This includes correct targeting and the use of relevant ads. In our “Google Ads Factory” course we delve into these techniques to maximize results.
Using WhatsApp Widgets
A useful tool that we have started to implement is the “WhatsApp Widget”. This widget allows you to capture user information before starting the WhatsApp conversation. By entering their name, email, and phone number, you can measure conversions more accurately and have a record in a CRM-like database. Furthermore, this tool is available at an affordable price and is an excellent investment to improve your campaigns.
Future Updates
Google is testing a new feature in India that allows direct interaction with WhatsApp from ads, without affecting current policies. Although it is not yet available in Latin America, the United States or Europe, it is likely to be implemented in other countries in the coming months. This feature will allow interactions to be measured directly from the ad, providing more precise data on conversions.
Conclusion
In summary, integrating WhatsApp with Google Ads can be a powerful strategy to increase conversations and sales for your business. However, it is crucial to do it correctly to avoid problems with Google policies and ensure a good experience for users. If you are interested in learning more about these strategies or in implementing tools like the “WhatsApp Widget”, I recommend you review the resources and links that we share in our agency.
I hope this article has been useful to you. If you have questions or want us to go deeper into a specific topic, leave me a comment. See you next time!
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