Measuring the real ROI of campaigns targeting WhatsApp is one of the biggest challenges for any performance manager. The reason is simple: WhatsApp is a closed environment, a black box that our pixels and online tracking systems can’t penetrate. The easy and wrong way is to measure the “click” on the wa.me link as a … Read more
View the full interview: https://youtube.com/live/EmNtyYS47mg 1. Starting the Business and Early PPC Success (0:46–2:03) 2. Transition to a Specialized PPC Agency (2:03–3:58) 3. Intent vs. Interruption Marketing (6:03–8:26) 4. Importance of Data Tracking for Campaign Success (16:28–17:23, 34:02–34:22) 5. Client-Centric Business Model (16:28–18:02, 44:41–45:27) 6. Website Optimization as a Prerequisite for Ads (44:41–45:27, 51:32–52:02) 7. … Read more
Struggling with web forms that end up in spam or fail to engage customers? It’s time to switch to WhatsApp forms! Here’s why they’re a game-changer for usability and avoiding spam: Bypass the Spam Trap: Traditional email forms often land in spam folders, especially with providers like Gmail or Hotmail flagging new domains or commercial … Read more
This tutorial will guide media buyers through the setup of form options that exclude specific user selections from triggering conversion events, a feature designed to optimize your campaigns and control your ad budget effectively. Video version: https://www.youtube.com/watch?v=5VIErqNqq6c Benefits for Media Buyers Step 1: Access Your Tochat.be Dashboard Step 2: Configure Your Form Step 3: Define … Read more
This is a cool trick you can do using our widget. Each form is linked to one agent and you can present the agents in random order. That way you can do a quick A/B test. A Comprehensive Guide to Using Randomized Agent Presentation in Tochat.be for A/B Testing Tochat.be provides a powerful tool for … Read more
ChatWith.IO: tracking in Google Ads using Google Tag Manager [Implementation Guide] WITHOUT ANALYTICS This guide assumes you are integrating with Google Ads and already have an account in it. This guide also assumes you have already set up the “Conversion linker” and the “Google Ads – Google Tag” tags. Tochat.be widget can send interaction events … Read more
This guide assumes you are integrating with Google Analytics 4 and already have Configuration tag set up for it. ChatWith widget can send interaction events to the data layer. You can capture these using Google Tag Manager and forward them to Google’s Analytics 4. Please follow the steps below to achieve proper tracking. Prerequisite(s): or… … Read more