Interview with Damien Fegan about creating a PPC agency
View the full interview: https://youtube.com/live/EmNtyYS47mg 1. Starting the Business and Early PPC Success (0:46–2:03) 2. Transition to a Specialized PPC Agency (2:03–3:58) 3. Intent vs. Interruption Marketing (6:03–8:26) 4. Importance of Data Tracking for Campaign Success (16:28–17:23, 34:02–34:22) 5. Client-Centric Business Model (16:28–18:02, 44:41–45:27) 6. Website Optimization as a Prerequisite for Ads (44:41–45:27, 51:32–52:02) 7. … Read more