New Self-Improving Landings module with AI

Continuous landing optimization focused on Usability and Conversion.

In a world where every click counts, creating an attractive landing page is no longer enough. The real difference is how that page evolves based on actual user behavior. That’s why we’ve launched a new AI-powered landing generation system that not only creates pages, but constantly self-improves them based on real traffic, interactions and conversions data.

The problem we solve with this new tool

Traditionally, agencies and marketers spend hours (or weeks) designing, testing and fine-tuning landing pages. A version is released, it is measured for a while, manual changes are made… and the cycle begins again. It is slow, expensive and subjective. Our new module eliminates that manual cycle. AI becomes a tireless optimizer that improves the user experience (UX) day by day, week by week or month by month

How does it work? step by step

Simple initial creation

You only need a good prompt that describes your service (example: “Air conditioning installation in Madrid – fast, professional service with a guarantee”). You select the blocks you want to include (hero, testimonials, benefits, etc.) and the AI ​​generates three different versions of the landing page.

Design designed for Usability

The generated landing pages are visually attractive, clean and mobile-first. Each version varies in headlines, structure, calls to action, images and arrangement of elements, allowing a true automatic A/B test. They include our lead capture widget (coming soon with form embedded directly on the page to reduce friction).

Smart UX measurement

The tool tracks three key metrics:

  • Visits: Traffic that reaches the page.
  • Interactions: Users who interact with the widget (clicks, expansions, demonstrated curiosity).
  • Conversions: Real leads generated. These metrics allow AI to understand which elements generate a better experience and greater engagement.

Continuous automatic improvement

Depending on the frequency you choose (daily for intensive campaigns, weekly or monthly for low traffic), the AI:

1. Identify the winning version (the one that converts the best).

2. Keep the winning one intact (what works is never touched).

3. Improve the other two by incorporating the successful elements of the winning one (texts, photos, CTAs, structure, etc.).

Result: landing pages constantly evolve towards a better user experience and higher conversion rates.

See examples of the landings:

Landing 1. https://wa.team-expert.es/es/landing/9ad87d9f-f4b3-4e73-afef-bd755babc2c3/593ac24f-72ed-4b96-8950-988bfa566c80

Landing 2. https://wa.team-expert.es/es/landing/9ad87d9f-f4b3-4e73-afef-bd755babc2c3/a37e8f00-df97-4d97-96da-d4a9caaffd10

Landing 3. https://wa.team-expert.es/es/landing/9ad87d9f-f4b3-4e73-afef-bd755babc2c3/7f3876b1-6ad5-4ee3-9abe-005a8a21b994

Advantages from the point of view of Usability and User Experience

Less friction for the end user: AI prioritizes clear designs, powerful CTAs and intuitive flows. Soon the form will be embedded, eliminating unnecessary steps.

Real adaptation to behavior: It is not based on opinions, but on real data of how people interact.
Effortless A/B testing: Three versions compete simultaneously. You just inject traffic (Google Ads, Meta, etc.) and the AI ​​does the rest.

Full control whenever you want: You can pause the experiment at any time. The URLs are permanent and white label, ideal for agencies that deliver professional solutions to their clients.

Evolution history: You will be able to see how the page has improved over time, what changes generated impact and the trajectory of each metric.

It is not a traditional editor (and that is a plus)

This module is not a visual builder where you edit manually. It is a smart optimization tool. You are in charge of the initial prompt, the widget and bringing traffic. AI is in charge of iterating and improving the experience. This frees agencies from repetitive tasks and allows them to focus on strategy, while landing pages improve on their own.

Ideal use cases

  • Evergreen campaigns with constant budget.
  • Clients who want to maximize leads with the same budget.
  • Quick tests: clone a widget that already works, generate the three landing pages and compare results.
  • Agencies that seek to deliver differential value to their clients (landings that are automatically optimized).

Upcoming improvements

We are working on full embedding of the form within the landing page and on more block options and AI-guided customization.

This new module represents a leap in how we understand landing pages: they stop being static pieces and become living assets that continually learn and improve the user experience. If you are a developer or a digital marketing professional, you will soon see this new tab in your widgets. We are convinced that it will change the way you generate and optimize landings.

Do you want more leads with the same traffic? Let AI work for you.

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