Recently, we looked at 22 barbershops to see how they communicate with their clients. The result was pretty interesting: All 22 use WhatsApp, but only 7 of them use WhatsApp Business.
And that got us thinking – if you’re already using WhatsApp for your business, why not use the version that actually gives you a few extra tools to make things easier?
Based on Our Experience: It’s Worth It
We’re not talking about some complicated system or expensive software here. WhatsApp Business looks almost exactly like regular WhatsApp – just with a few super practical features that can really help in your day-to-day work. And that’s what it’s all about: bringing structure into your communication, saving time, and still keeping it personal.
With WhatsApp Business, you can:
- Create a business profile – including your hours, location, website, etc.
- Set up automated greetings and away messages when you’re not available
- Use labels to organize your chats (e.g. “New Client,” “Paid,” “Appointment Pending”)
- Save quick replies, so you don’t have to type the same message over and over
Especially for smaller businesses like barbershops, cafés, workshops, or service providers, this is super helpful. It doesn’t cost a thing, but it can save you several minutes each day – and those minutes add up fast.
Stay Personal – Just Smarter
Some people hear “Business” and immediately think of boring bots or cold, automated replies. But it’s actually the opposite: WhatsApp Business helps you communicate better without doing everything manually.
You stay available, you can respond quickly – and your profile looks a bit more professional at the same time. That first impression really matters, especially when someone contacts you for the first time.
Bottom Line: If You’re Already Using WhatsApp, Business Just Makes More Sense
If you’re already chatting with customers on WhatsApp – which most businesses are – switching to WhatsApp Business is a small step that can make a big difference. You get a few handy tools that make your daily communication easier, without changing how you work.
Our little barbershop check shows: Everyone’s using WhatsApp, but most are missing out on the real potential. Maybe now’s the time to give it a try.