How to capture Gclid with WhatsApp Widget?
Let’s talk about how our widget for WhatsApp allows you to capture the gclid (Google Click Identifier), which is essential to improve the performance of your campaigns on Google Ads.
Explanatory video on how to capture the Gclid
The gclid is a tag that Google Ads automatically attaches to the links of your ads to track which campaign, group of ads or keyword provides each conversion. By capturing the gclid from our WhatsApp widget, we can send this data as enhanced conversion events to Google, allowing Google Ads to identify which users have converted and from which campaigns they reach.
This improves the accuracy of tracking conversions, which also optimizes your campaigns. With this data, Google can better adjust the performance of campaigns to generate better results.
On our platform, by default, we capture UTM data, source reference, and more. To capture the gclid, what we do is add a hidden field in the form that integrates with WhatsApp. This allows us to save gclid and other important parameters, such as UTMs, in a separate column when downloading information from your leads.
This process is essential if you want to take advantage of improved conversions, one of the new features that Google is promoting. When implementing these conversions, you can send more detailed data, such as gclid, to help Google Ads optimize your campaigns with greater precision.
We continue to improve this functionality so that you can capture and manage this data in the most efficient way possible and maximize the performance of your campaigns. Thank you for your attention.
From the webhook you can also capture the Gclid and other UTM parameters
If you use our unlimited webhook and included in your account, you can capture the Gclid and send it to your Google Sheet service to generate the file that you will upload to Google Ads.
This information can also be downloaded from your leads panel and you can synchronize it with your webhook.