Can you send automated WhatsApp Messages From Hubspot?

Yes, you can send automated WhatsApp messages from HubSpot, but it requires some additional tools and integrations since HubSpot doesn’t natively support WhatsApp automation out of the box. Here’s how you can do it:

Use our WebHooks Integration with your WhatsApp Business API:

WhatsApp Business API Integration:

1. Set Up our WebHooks: Create an account and get access to the WhatsApp Business API.
2. Create our WebHooks:
   • Action: Tochat.be (Send WhatsApp Message).
3. Customize Your Workflow in HubSpot: Set up a workflow in HubSpot that triggers our WebHooks.

Using Native HubSpot Workflows with External Automation:

Webhook Triggering: If you have access to HubSpot’s Operations Hub (with API capabilities), you can set up a workflow that triggers a webhook. This webhook can send data to your WhatsApp Business API endpoint.

Steps Summary

1. Set up the WhatsApp Business API using Facebook.
2. Integrate the API with HubSpot (native HubSpot workflows).
3. Configure your HubSpot workflows to trigger automated WhatsApp messages based on your chosen criteria.

Important Considerations:

• Compliance: Ensure that your WhatsApp messages comply with WhatsApp’s business policy and that you have the necessary permissions from your contacts.
• Costs: There may be costs associated with using third-party tools and the WhatsApp API.
• Technical Expertise: Some solutions may require technical setup and custom coding.

This approach allows you to automate WhatsApp communication with your customers directly from HubSpot, enhancing your marketing and customer engagement strategies.