WhatsApp Business is becoming a really essential tool when it comes to selling especially in Summer season. Times change… And sales techniques must change. A few years ago, when people spent a lot of hours in front of the television, suddenly the telemarketer was created to sell through a new channel. And, if today the people spend most of their times on WhatsApp, So what shall we do?
This article is going to open your eyes to what may not be the future, but is surely already a vibrant and eloquent present: Say Hello to WhatsApp Business.
What is WhatsApp for companies?
Obviously is a version of WhatsApp designed for small and medium-sized companies, so they connect immediately with their potential or active customers. It is, in fact, a totally free app that can be obtained for Apple and Android operating systems.
And why should you use WhatsApp Business in your business? We offer you some compelling reasons….
- It offers you the possibility to connect with a whole new audience.
- Ensures a high communication openness ratio.
- Open a direct conversation channel.
- It contemplates multiple possibilities for automating responses.
- You can direct traffic to WhatsApp from your Facebook Ads.
- It allows connecting WhatsApp with other business tools.
Below we suggest you follow these tips to make profitable use of it as a communication and sales channel:
1- Ask your customers first through a form if they want to be contacted through WhatsApp.
2- Send multimedia content: audios, videos or photos of your business. Your new facilities, products, testimonials from other clients …
3- Also use this channel for your international clients.
4- Classify your customers, for example through a CRM program, in order to get to know them better and facilitate communication to be much more effective and as less invasive as possible.
5- Evaluate the option of being able to receive orders through this route, just as you do by mail or telephone.
6- Ask for advice from specialized companies that develop direct marketing campaigns through WhatsApp.
7- Respect the opening hours to the public, do not send messages at untimely hours.
8- Use short and direct texts in your messages, which seduce, intrigue and especially add value to the recipient.
9- Encourage closeness but do not forget that you are a company.
10- Take advantage of this channel to program a loyalty campaign. For example, organize a raffle in which it is necessary to connect with your SME through WhatsApp.
11- Include a landing page in the text of the message, in this way you can measure the impacts.
12- Add your WhatsApp Business link (you can create yours through our tool chatwith.io) in all your communications: advertising, contents, social networks, etc.
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