In this period which is full of new restrictions and social distancing, WhatsApp is totally changing the way of communication in most of the sectors. In this Article we explain how WhatsApp functions can be used in Healthcare field.

With the recent pandemic that has completely changed the world, as we were used to a lot of changes in social relationships, and social distance became essential part of our life, and companies started to adopt new communication procedures and channels to maintain relationship with their existing and new customers.

In this scenario, WhatsApp acquires more and more power, due to the growing need for people to come into contact, in the most diverse fields, from retail to the automotive sector, from tourism to the health sector.

Among the sectors that most need to avoid face-to-face contact (and in which the risk of potential contagion is highest) are, in fact, medical centers and clinics, where doctors visit and treat their patients on a daily basis. It is precisely in this sector that alternative methods of communicating with patients, such as WhatsApp, are assuming an increasingly important role.

Why WhatsApp can help medical centers and clinics?

  • Organizing the flow of patients in the best way becomes essential, so that infections can be avoided. In this sense, WhatsApp can be of great help for all clinics and centers that decide to manage their communications quickly.
  • It is precisely in its character as an instant messaging application that WhatsApp bases its strengths, making it an instant and accessible means of communication for everyone. Any user can be reached through this messaging application at any time and wherever they are.
  • WhatsApp guarantees a high message opening rate that other messaging applications cannot achieve.
  • With WhatsApp it is possible to interact effectively with patients who want to carry out specific examinations, and to have their requests answered in real time, without too many communication obstacles.
  • To help understand how useful a platform like WhatsApp can be in a health field, just think that the World Health Organization (WHO) has also opened its own account in March 2020.

How WhatsApp can be used in Medical field

A medical clinic OR center can use WhatsApp in different ways, for example:

1) Manage appointments: it is extremely important to know how to best organize appointments in a medical clinic, in order to avoid crowding of people and, consequently, reduce the chances of infection;

2) Offer medical consultations: send medical recommendations or possible therapies to patients through messages without leaving home, thus limiting movement and face to face connection;

3) Send medical prescriptions: the possibility of sending and receiving documents, images or videos can facilitate the sending of medical prescriptions or orders, directly from a smartphone;

4) Send questionnaires to evaluate the services: surveys can be sent to evaluate the quality of the services offered by the clinic or center directly from WhatsApp.

5) Send notices about clinic or center activities: notifying about schedule updates, appointment changes or information to avoid contagion is possible with a simple message.

These are just some examples of the actions that can be carried out through the already ubiquitous messaging application. Enjoy all these features and more through our tool in order to take more care of your patient!

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By César Martín (ToChat.be)

We develop WhatsApp solutions, WhatsApp API and WhatsApp Widgets. Please contact us for more information. We are here to help you.