WhatsApp has released a new business-oriented app named WhatsApp Business. It is not the same as WhatsApp’s standard edition, but it functions similarly – the only difference being that it aims to link companies and consumers rather than friends and family. Small business owners are the target audience for the app. It’s intended to make communicating with customers and managing orders simpler for them.WhatsApp Business users can build a business profile and fill it out with information such as the company’s website, address, and phone number. Customers may also send them messages, get notifications, and have their questions answered. According to the company, ” WhatsApp Business allows you to have a business presence on WhatsApp, connect more effectively with your customers, and help you expand your business.
“ By using software to automate, sort, and quickly respond to messages, companies can easily communicate with customers.”
Late last year, a bogus version of WhatsApp Business found its way into the Google Play store, successfully tricking users into downloading it.
Shortly after, WhatsApp released a FAQ page, which clarifies any possible misunderstandings about the app.
WhatsApp Company, when combined with the WhatsApp chatbot, is a very powerful tool for commerce. WhatsApp is becoming a great retail location, particularly during remote times, thanks to many new features that the platform keeps launching. Even if you don’t want to create a WhatsApp chatbot, there are a lot of useful features in WhatsApp for Business that you can use.
Let’s look closer at WhatsApp Business app features that you might enjoy as much as we do:
1. Business Profile
2. Quick Replies
3. Automatic Greeting Message
4. Automatic Away Message
5. Contacts Labels
6. Message Statistics
7. Catalogs
8. Interactive Business Message
9. Facebook Shops Integration
10. WhatsApp Payments in India
Business Profile
Create a business profile for your customers that includes details such as your address, business overview, email address, and website. Brands may use business accounts to obtain a user’s loyalty. A business profile provides a “face” for the company “and a sense of self Having a “Confirmed” “WhatsApp must verify that this is a verified business account by placing a badge next to the company name.
Quick Replies
These are frequently sent messages that respond to frequently asked questions. Quick answers allow you to save and reuse messages that you send regularly, allowing you to quickly respond to popular questions. To send a short reply, simply click the “/” key on your keyboard.
Automatic Greeting Message
You may build a greeting message for users who start a conversation with your company or after 14 days of inactivity on WhatsApp for business. With no delays or waiting time, you will welcome and introduce a business to a new potential customer by sending an instant message.
Setting Away Message
Greeting messages are similar to away messages. They deliver a personalized message to anyone attempting to contact the organization during business hours. You may submit a personalized message or your working hours. You can program them to turn on at a specific time.
Label Contacts
Businesses may organize their contacts by labeling them and categorizing them for easy access. This allows you to quickly browse through your contacts while still grouping and organizing them.
Access Message Statistics
WhatsApp for Business gives you access to important statistics like the number of messages received, sent, and read.
Catalogs
Catalogs allow the company to display its products so that customers can easily search and inspect products they are interested in purchasing. You don’t have to submit every object, price, and description one by one like you used to with catalogs. You no longer need to guide your customers to the website or anywhere because everything is easily clustered on your WhatsApp list.
You may add details to each item in your catalog, such as the price, description, and product code. For your clients, this is much more convenient than having to ask you about each item separately or switching from WhatsApp to the website.
You may add details to each item in your catalog, such as the price, description, and product code. For your clients, this is much more convenient than having to ask you about each item separately or switching from WhatsApp to the website.
You may add details to each item in your catalog, such as the price, description, and product code. For your clients, this is much more convenient than having to ask you about each item separately or switching from WhatsApp to the website.
Interactive Business Messages
This type of message allows you to include interactive and more enticing buttons to your messages. There are two kinds of buttons:
– CTA: by clicking this button, the user will be routed to a specific webpage or make a call
– Quick reply: allows users to respond using predefined options rather than having to type the answer in manually.
Interactive buttons are beneficial to a smooth customer path and overall customer experience (CX). First and foremost, the customers will be much more aware of what they can do.
Facebook Shops Integration
Facebook Shops is a tool that lets you build personalized shopping experiences for your company and seamlessly integrate them through the Facebook family of apps. You can use your shop to show off your goods and services while still connecting with potential customers. It’s an invaluable tool for any growing enterprise.
We facilitate all this by creating a link that directs you directly to this whatsapp.
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