Advantages and Benefits of Whatsapp Business VS Regular WhatsApp

As the numbers of Smartphone users keep rising you have a chance to connect with your target customers through the world’s biggest messaging platform which is Whatsapp, yes WhatsApp Business!

In this article, we’ll look at how WhatsApp helps and markets your brand or business awareness. Basically, we are looking at the best way for marketing your business via WhatsApp business.

For small businesses, it is advisable to use Whatsapp Business instead of the regular WhatsApp and benefit from several great features. Whatsapp Business offers the following useful features:

  • Business Profile:

You can create a publicly visible profile with helpful information about your business such as address business, business description, email address, website, working hours, and your logo.

  • Creating catalogues:

This feature is to show and share your products with potential customers by highlighting everything customers want to know like product photos, pricing, a description that helps in purchasing decisions.

  • Messaging statistics:

 You can track your activities and make reports for business movements like messages sent, delivered, read, and received.

  • Auto-reply feature:

It allows you to set ‘away messages’ when you are not working. You can set up an auto-reply feature where the contacts will be informed that you are not available right now.

  • Appealing Brand:

The first step is to customize and create an appealing brand that your customer can identify quickly; you can promote your brand by using WhatsApp profile picture. Before uploading your profile picture make sure that it is one that draws the most attention to encourage your audience to engage with your brand.   

  • Contact Database:

You need as many customer numbers as possible to build a list of people to reach out through WhatsApp. To build a contact database of users you need to offer them something of value in exchange for their phone numbers, this can be a promotion or free service, or valuable information. Once you add them to WhatsApp send them promotions and offers in which begins the relationship with your customer.

  • Content for your customer:

Once you started building a phone list you should offer users great content and relevant topics to ensure that they are engaged with you, it allows you to run promotions through texts, photos, voice notes, and even videos.

  • Whatsapp business Broadcast:    

You can send a message to many people at the same time but the recipient will receive the message individually as a regular message, and if you get a response it will also appear in the individual chat you have with the contact and will not appear to other recipients in the broadcast list. Basically Broadcast is the fastest way to send the same message to many contacts.

Finally, Whatsapp messages have the highest reachability and readability rates due to its security and trust witnesses, which make it one of the most attractive channels of engagement for businesses and can be a magnificent means for business development.

Would like to enlarge your business with Whatsapp, contact us and make your first WhatsApp business account from here

By César Martín (

We develop WhatsApp solutions, WhatsApp API and WhatsApp Widgets. Please contact us for more information. We are here to help you.